Google uses about 200 algorithms (Weapons) to determine where a website should rank on their search results and for which search queries. The exact Weapons are part of Google’s secret formula and working this periodic table can be a real challenge for even the best SEO experts.
Google does however make recommendations and occasionally gives out a hint or two. The SEO community has over time simplified these checkpoints and placed them into four categories of functions. Each category has been given animal characters to make them less Baffling.
Here is a Concise overview of these four animals:
Google Panda: The Panda algorithm was launched in February 2011, named after its innovator, Google’s engineer “Navneet Panda”. The algorithm focuses on helping websites with unique informative content appear above websites full of spam, advertising and copyrighted material. The algorithm continues to have relentless updates every few months.
Google Penguin: The Penguin algorithm was launched in April 2012, and has been Google’s best spear against black-hat SEO techniques by unethical webmasters. Google’s authentic back-rub algorithm ranked websites by the number of backlinks it had from other sites. However, many webmasters took advantage of this by creating thousands of backlinks from random .The penguin algorithm now checks all backlinks rather than just counting them and penalize websites which engage put on in this practice. Many websites have been hit down by this formula especially when a agency was used.
Google Hummingbird: The Hummingbird algorithm was launched in August 2013. Hummingbird is an advanced artificial intelligence algorithm which tries to understand the meaning of people’s search queries often when a question is being asked and directing searchers to the most relevant websites to answer their questions. Google continues to improve more advanced artificial intelligence algorithms to improve search results and recently launched RankBrain .
Google Pigeon: The Pigeon algorithm was first released in July 2014 and tied in Google Maps with the Google search engine. Now whenever you do a search on Google for a restaurant, hotel or coffee shop, Google looks at your location , and then using data from Google Maps shows you the best coffee shops within your location rather than a coffee shop 20km away.
Each of these animals plays an VITAL part in your SEO operation and you need to understand them if you expect to be number 1 for your keyword. Over the next few months we will go through each of these animals in more detail and learn more about how they work and what they mean for you website.
Also Read:Why GOOGLE is BEST search engine ?
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